by Shirley Halperin

Scooter Braun’s Ithaca Holdings has partnered with independent marketing company, record label and publisher, 740 Project. Based in Los Angeles, 740 was founded by partners Jesse “Punch” Edwards, Rahim Wright and Charley Greenberg and amassed an impressive client roster that includes Migos, Lil Baby, H.E.R., Trippie Redd, Lil Uzi Vert, Bryson Tiller, Kevin Gates, Kiiara and Young Thug, among others. 740 also works with such noted music brands as Quality Control and Maybach Music Group, and recently signed Capitol Records artist DeathbyRomy to a joint venture with Universal Music Publishing Group.

Says Braun in announcing the partnership: “We are extremely excited to be partnering with 740 as they are some of the most innovative and tenacious marketers in music today.”

Ithaca’s recent transactions include the purchase of Big Machine Label Group for $300 million, an acquisition that pushed the company to a valuation of more than $800 million.

by Julian Mitchell

Pictured from left: Rahim Wright, Jesse “Punch” Edwards and Charley Greenberg. 

“To break an artist means that there has to be an undeniable impact you had on that artists' career.” - Charley Greenberg, 740 Project Co-Founder 

“You have to believe in the artist when nobody else does and be invested from start to finish.” - Rahim Wright, 740 Project Co-Founder

“The same effort we put into other artists without a true sense of ownership, we now use to build up our own artists and create megastars.“
Jesse Edwards, 740 Project Co-Founder


The non-exclusive deal includes a record label and marketing division; 740 Project also signs pact with Universal Music Publishing Group. 
Marketing agency 740 Project has partnered with Capitol Music Group in a non-exclusive alliance, Billboard has learned.

The partnership will include a record label (740 Project) as well as a marketing arm serving urban artists signed to the CMG family of labels, among them Motown, Quality Control, Capitol Records and Priority. In addition, 740 Project has signed a joint venture with Universal Music Publishing Group.